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yuti — February 20, 2009 / 10:47 am
Yesterday afternoon, my colleague asking my facebook activity. He said based on a research, facebook (and maybe some other social network activities) is time-consuming and caused someone to be unproductive. Commenting on people status, change their profile, make some notes, request someone to join an online game are several out of many facilities offered on the social network. What do we get from those activities? Income, new friend, business opportunity? Maybe the answer is only one word: fun.
In a network analysis, a person tendency to join or choose a product can be seen from their relatives. If all of your friends join facebook, it is a kind of unusual if you don’t follow them. Using cluster mechanism, you can find factors that identify them as a group. This mechanism has been used in several online bookstore which completed with statistical data from customer habit. A person who buy Harry Potter for example, also like Twillight. The next customer who see this statistic will followed this tendency and usually it works.
A movie based on behavioural research and how to manipulate people through data can be watched in Hitch. A matchmaker who run his activities through observation.
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