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yuti — August 29, 2007 / 5:13 pm
A couple weeks ago, I come to a producer. He showed me list of television programs based on an independent survey organization. The list, he said, has a power to make a program to be stopped or to be continued. Its name is rating. Although, some research institution is questioning the validity of rating, advertisement, and program still based their continuity by the number that showed on the rating list.
Well, we can say that rating is a way to quantify audience enthusiasm, but the rating system also left us with a question, who dominate who? Can audience be blamed of what appear on the television, or is it the production house fault? There are always three options when we deal with something, reject, accept or negotiate. But how long can we negotiate when television become of a part of our daily activities?
In a discussion about film, one of the spokesmen reminds me that every human have they free will to choose. A bad movie can still be useful as a bad example. G30S/PKI movie which we used to seen every September for example, teach us how a movie can be used as a propaganda tools. What he said remind me of the dichotomy between the humanist and the materialism. The humanist see television as a neutral object which can be use to good or bad purposes according to the human, while the materialism see television as a non-neutral object which can influence the human who watch it.
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