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The increasing of computer and internet using this decade has influenced the consumerism habits. It change has also influence the social classes. As noted by Rosenbush, those who are unfamiliar with or lack computer skills are being referred to as “technology underclassed.” These new segmenting groups, impact the lifestyles and the quality of life of those who are or are not computer literate.
Computer or internet literacy can be categorized by seeing its productivity. Someone who is already internet literate use the net to increase their productivities, such as for made a transaction, work, and gaining income, while the illiteracy groups use internet for consumption purposes, such as for opening friendster, chatting, etc. Just like the producer-consumer dichotomy in classic literature, the differences between producer-consumer in the internet world also impact things which influenced how they act. As a consumer, people use to be driven by what their friends said or advertisement, while as a producer, they decide what they need and don’t need.
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