Sci&Tech History

Thomas Alfa Edison and Henry Ford are few examples of technopreuneurs. They became well known, not only because their innovations but also by their abilities to promote and sell their product. From the consumer side, there are three types of product innovations(Consumer Behavior, 2004):

1. A continuous innovation has the least disruptive influence on established patterns. It involves the introduction of a modified product rather than a totally new product. Examples for this type are the new design of Toyota Camry, the latest version of Microsoft Powerpoint.
2. A dynamically continuous innovation is somewhat more disruptive than a continuous innovation but still does not alter established behavior patterns. Examples: compact disk player, antilock automobile brakes, erasable-ink pens, etc.
3. A discontinuous innovation requires consumers to adopt new behavior patterns. Examples include airplanes, telephones, TVs, computers, etc.

A continuous innovation is easier to accept than a dynamically continuous, and dynamically continuous innovation is easier to accept than discontinuous innovation. Using the market system, an innovation can only survive if it requires the market demand and also cover its production cost.

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